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Category: Senior Management

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Operations management is the process of managing the daily production of goods and services, a key part of a manager's job. The management of service operations and product operations is quite different. A...
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Operations management is the process of managing the daily production of goods and services, a key part of a manager's job. The management of service operations and product operations is quite different. A key assumption in the service industry is that success depends on how well its employees deliver their services to customers. Manufacturing operations can be classified according to the amount of processing or assembly that occurs after a customer order is received.
Operations management is the process of managing the daily production of goods and services, a key part of a manager's job. The management of service operations and product operations is quite different. A key assumption in the service industry is that success depends on how well its employees deliver their services to customers. Manufacturing operations can be classified according to the amount of processing or assembly that occurs after a customer order is received.
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Operations management is the process of managing the daily production of goods and services, a key part of a manager's job. Organizations depend on both the quality of its products and services and on...
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Operations management is the process of managing the daily production of goods and services, a key part of a manager's job. Organizations depend on both the quality of its products and services and on productivity. Productivity is a measure of performance that indicates how many inputs it takes to create an output, and is measured as either partial productivity or multi-factor productivity.
Operations management is the process of managing the daily production of goods and services, a key part of a manager's job. Organizations depend on both the quality of its products and services and on productivity. Productivity is a measure of performance that indicates how many inputs it takes to create an output, and is measured as either partial productivity or multi-factor productivity.
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Facebook is the largest social network in the world, with well over a billion users. The business case for using social media is compelling, and many already use Facebook as part of their online community....
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Facebook is the largest social network in the world, with well over a billion users. The business case for using social media is compelling, and many already use Facebook as part of their online community. Facebook offers several channels that help build engagement, as well as tools that help businesses better leverage the site. Several metrics are available that allow companies to gauge their return on investment.
Facebook is the largest social network in the world, with well over a billion users. The business case for using social media is compelling, and many already use Facebook as part of their online community. Facebook offers several channels that help build engagement, as well as tools that help businesses better leverage the site. Several metrics are available that allow companies to gauge their return on investment.
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There has been an explosion of growth in popular social media platforms, such as LinkedIn. LinkedIn is the largest professional social network in the world, with well over 238 million users. The business case...
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There has been an explosion of growth in popular social media platforms, such as LinkedIn. LinkedIn is the largest professional social network in the world, with well over 238 million users. The business case for using social media is compelling, and many businesses and professionals already use LinkedIn as part of their online community.
There has been an explosion of growth in popular social media platforms, such as LinkedIn. LinkedIn is the largest professional social network in the world, with well over 238 million users. The business case for using social media is compelling, and many businesses and professionals already use LinkedIn as part of their online community.
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There has been an explosion of growth in popular social media platforms in recent years, providing a variety of of methods for people to communicate and interact virtually. Twitter is one of the more popular...
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There has been an explosion of growth in popular social media platforms in recent years, providing a variety of of methods for people to communicate and interact virtually. Twitter is one of the more popular social networks in the world. The argument for businesses to use social media is compelling, and many already use Twitter as part of their online presence.
There has been an explosion of growth in popular social media platforms in recent years, providing a variety of of methods for people to communicate and interact virtually. Twitter is one of the more popular social networks in the world. The argument for businesses to use social media is compelling, and many already use Twitter as part of their online presence.
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Equity theory states that employees are more motivated to work when they feel that they are being treated fairly. There are three components of equity theory: inputs, outcomes, and referents. Workers...
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Equity theory states that employees are more motivated to work when they feel that they are being treated fairly. There are three components of equity theory: inputs, outcomes, and referents. Workers internally use an equity theory ratio that compares their own inputs and outcomes to a referent's inputs and outcomes to determine if there is a perceived inequity.
Equity theory states that employees are more motivated to work when they feel that they are being treated fairly. There are three components of equity theory: inputs, outcomes, and referents. Workers internally use an equity theory ratio that compares their own inputs and outcomes to a referent's inputs and outcomes to determine if there is a perceived inequity.
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Communication is the process of transmitting information from one person or place to another. Coaching and counseling are two kinds of one-on-one communications regularly executed in the workplace. Sometimes...
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Communication is the process of transmitting information from one person or place to another. Coaching and counseling are two kinds of one-on-one communications regularly executed in the workplace. Sometimes messages are poorly communicated simply because they are delivered using the wrong communication medium, which is the method used to deliver a message.
Communication is the process of transmitting information from one person or place to another. Coaching and counseling are two kinds of one-on-one communications regularly executed in the workplace. Sometimes messages are poorly communicated simply because they are delivered using the wrong communication medium, which is the method used to deliver a message.
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Besides negotiating organizational structures, today's manager needs to understand how to use various organizational processes to achieve results. This course discusses how companies can be organized,...
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Besides negotiating organizational structures, today's manager needs to understand how to use various organizational processes to achieve results. This course discusses how companies can be organized, internally and externally, to ensure a more effective organizational process.
Besides negotiating organizational structures, today's manager needs to understand how to use various organizational processes to achieve results. This course discusses how companies can be organized, internally and externally, to ensure a more effective organizational process.
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Although managing one-on-one communication is important, managers must also know how to communicate effectively with a larger number of people throughout the organization. Electronic communications make it...
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Although managing one-on-one communication is important, managers must also know how to communicate effectively with a larger number of people throughout the organization. Electronic communications make it easier for managers to communicate with people throughout the organization and to get their message out. Organization-wide communication also means finding ways to hear what people throughout the organization are thinking and feeling.
Although managing one-on-one communication is important, managers must also know how to communicate effectively with a larger number of people throughout the organization. Electronic communications make it easier for managers to communicate with people throughout the organization and to get their message out. Organization-wide communication also means finding ways to hear what people throughout the organization are thinking and feeling.
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No business survives long without customers, so attracting and retaining your clients and residents over time is very important. One of the bigger mistakes senior housing facilities make is failing to train...
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No business survives long without customers, so attracting and retaining your clients and residents over time is very important. One of the bigger mistakes senior housing facilities make is failing to train their salespeople on relationship management. Taking the time to understand your clients and using this information to exceed their expectations is at the core of every sales dialogue. Negotiating the sales dialogue alone will not result in a sale; the salesperson also needs to gain the potential client's commitment to purchase your services. This course discusses how to overcome any sales resistance from potential clients' in order to close the sale.
No business survives long without customers, so attracting and retaining your clients and residents over time is very important. One of the bigger mistakes senior housing facilities make is failing to train their salespeople on relationship management. Taking the time to understand your clients and using this information to exceed their expectations is at the core of every sales dialogue. Negotiating the sales dialogue alone will not result in a sale; the salesperson also needs to gain the potential client's commitment to purchase your services. This course discusses how to overcome any sales resistance from potential clients' in order to close the sale.
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The performance appraisal is a tool used by managers to assess employee work performance. Effective performance appraisals are not treated as a formality or routine, but are rather viewed as a systematic,...
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The performance appraisal is a tool used by managers to assess employee work performance. Effective performance appraisals are not treated as a formality or routine, but are rather viewed as a systematic, formal approach to assess an individual's job performance. After writing an appraisal, managers should deliver it to their employees in a way that recognizes the worker's efforts towards reaching company goals while offering advice to help the worker do even better in the future.
The performance appraisal is a tool used by managers to assess employee work performance. Effective performance appraisals are not treated as a formality or routine, but are rather viewed as a systematic, formal approach to assess an individual's job performance. After writing an appraisal, managers should deliver it to their employees in a way that recognizes the worker's efforts towards reaching company goals while offering advice to help the worker do even better in the future.
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For companies to be successful, they must routinely review the efforts each employee makes towards meeting company objectives. Leaders should consistently manage employee performance throughout the year,...
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For companies to be successful, they must routinely review the efforts each employee makes towards meeting company objectives. Leaders should consistently manage employee performance throughout the year, coaching poor behaviors and recognizing desired behaviors. This cycle of performance management is documented and used to give employees formal performance evaluations.This course discusses performance evaluations and how to write them.
For companies to be successful, they must routinely review the efforts each employee makes towards meeting company objectives. Leaders should consistently manage employee performance throughout the year, coaching poor behaviors and recognizing desired behaviors. This cycle of performance management is documented and used to give employees formal performance evaluations.This course discusses performance evaluations and how to write them.
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Planning and decision making are the two main things that managers do. Planning is choosing a goal and developing a method or strategy to achieve the goal that was set. There are both benefits and pitfalls to...
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Planning and decision making are the two main things that managers do. Planning is choosing a goal and developing a method or strategy to achieve the goal that was set. There are both benefits and pitfalls to having a business plan. If done right, a good plan brings about tremendous increases in individual and organizational performance. This course discusses the managerial planning process.
Planning and decision making are the two main things that managers do. Planning is choosing a goal and developing a method or strategy to achieve the goal that was set. There are both benefits and pitfalls to having a business plan. If done right, a good plan brings about tremendous increases in individual and organizational performance. This course discusses the managerial planning process.
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Marketing is defined as the method for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society. The concept of value is critical for...
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Marketing is defined as the method for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society. The concept of value is critical for understanding marketing. Value is the trade-off between benefits and the sacrifice required to gain them, which is a constantly changing relationship. This course will provide an overview of marketing, including the history of marketing thoughts and an in depth look at value.
Marketing is defined as the method for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society. The concept of value is critical for understanding marketing. Value is the trade-off between benefits and the sacrifice required to gain them, which is a constantly changing relationship. This course will provide an overview of marketing, including the history of marketing thoughts and an in depth look at value.
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Today's marketing is a human-centric practice that contributes to sustaining and improving the world and invites customers into collaboration to create the value they seek. This course will focus on the...
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Today's marketing is a human-centric practice that contributes to sustaining and improving the world and invites customers into collaboration to create the value they seek. This course will focus on the marketing process, or the series of logical steps based on sound business planning that is carried out by corporate marketing departments and others within an organization.
Today's marketing is a human-centric practice that contributes to sustaining and improving the world and invites customers into collaboration to create the value they seek. This course will focus on the marketing process, or the series of logical steps based on sound business planning that is carried out by corporate marketing departments and others within an organization.
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Product is one of the four p's of marketing and includes the goods and services being offered as well as the packaging, customer service, brand reputation, and more. Under the umbrella term marketing mix, the...
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Product is one of the four p's of marketing and includes the goods and services being offered as well as the packaging, customer service, brand reputation, and more. Under the umbrella term marketing mix, the four p's of product, place, price, and promotion represent the elements of a strategy that marketers control. This course will focus on the concepts necessary to understand strategic decisions about products, encompassing all the elements that enable a product to serve its owner.
Product is one of the four p's of marketing and includes the goods and services being offered as well as the packaging, customer service, brand reputation, and more. Under the umbrella term marketing mix, the four p's of product, place, price, and promotion represent the elements of a strategy that marketers control. This course will focus on the concepts necessary to understand strategic decisions about products, encompassing all the elements that enable a product to serve its owner.
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How goods and services reach customers makes up one of the four p's of marketing management, the "marketing mix" of Product, Place, Price, and Promotion. This course covers the issues related to Place,...
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How goods and services reach customers makes up one of the four p's of marketing management, the "marketing mix" of Product, Place, Price, and Promotion. This course covers the issues related to Place, including physical logistics and distribution channel strategy. Place strategy refers to a set of mutually supporting organizations, each with a part to play in making goods or services available to a consumer or business.
How goods and services reach customers makes up one of the four p's of marketing management, the "marketing mix" of Product, Place, Price, and Promotion. This course covers the issues related to Place, including physical logistics and distribution channel strategy. Place strategy refers to a set of mutually supporting organizations, each with a part to play in making goods or services available to a consumer or business.
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Price is a quantifiable way of measuring the value customers place on an offering. Marketers must understand the relationship of price to value, as value reflects and affects the brand image of the offering...
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Price is a quantifiable way of measuring the value customers place on an offering. Marketers must understand the relationship of price to value, as value reflects and affects the brand image of the offering and the company selling it. Price is important to the marketing mix both in how much of an offering will sell and how much profit the sale will generate for the seller.
Price is a quantifiable way of measuring the value customers place on an offering. Marketers must understand the relationship of price to value, as value reflects and affects the brand image of the offering and the company selling it. Price is important to the marketing mix both in how much of an offering will sell and how much profit the sale will generate for the seller.
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Most marketing activity leads to communication activity of one kind or another, ranging from traditional advertising to cutting-edge conversations via social media. Communication activity has a core concept...
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Most marketing activity leads to communication activity of one kind or another, ranging from traditional advertising to cutting-edge conversations via social media. Communication activity has a core concept of developing and communicating branding. This course will explore promotional strategies and their evolution under the influence of media convergence and increasing capacities for one-to-one conversations with customers and prospects will also be addressed.
Most marketing activity leads to communication activity of one kind or another, ranging from traditional advertising to cutting-edge conversations via social media. Communication activity has a core concept of developing and communicating branding. This course will explore promotional strategies and their evolution under the influence of media convergence and increasing capacities for one-to-one conversations with customers and prospects will also be addressed.
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Consumers are the individuals who buy goods and services for personal or household consumption. Consumer behavior is never far from the discussion of any aspect of marketing. This course will discuss how the...
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Consumers are the individuals who buy goods and services for personal or household consumption. Consumer behavior is never far from the discussion of any aspect of marketing. This course will discuss how the innate aspects of consumer behavior interact with marketing practice and how marketers leverage knowledge about consumers to generate profitable transactions and long-term relationships.
Consumers are the individuals who buy goods and services for personal or household consumption. Consumer behavior is never far from the discussion of any aspect of marketing. This course will discuss how the innate aspects of consumer behavior interact with marketing practice and how marketers leverage knowledge about consumers to generate profitable transactions and long-term relationships.
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Marketers must anticipate and plan for the many external factors influencing their strategic decisions. Not only are the factors at work at the current moment a concern but also changes coming over the...
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Marketers must anticipate and plan for the many external factors influencing their strategic decisions. Not only are the factors at work at the current moment a concern but also changes coming over the horizon. Even though external forces are beyond marketers' control, any business decision-maker must still take those influences into account in developing the marketing mix.
Marketers must anticipate and plan for the many external factors influencing their strategic decisions. Not only are the factors at work at the current moment a concern but also changes coming over the horizon. Even though external forces are beyond marketers' control, any business decision-maker must still take those influences into account in developing the marketing mix.
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Marketing management is central to the operation of any business in any industry section. This course will tie together many themes including the basic principles of marketing, the marketing mix, customer...
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Marketing management is central to the operation of any business in any industry section. This course will tie together many themes including the basic principles of marketing, the marketing mix, customer markets, competitors, and environmental influences and move deeper behind the marketing process into the concerns of marketing management. Marketing management requires the functions of analysis, planning, implementation, and control.
Marketing management is central to the operation of any business in any industry section. This course will tie together many themes including the basic principles of marketing, the marketing mix, customer markets, competitors, and environmental influences and move deeper behind the marketing process into the concerns of marketing management. Marketing management requires the functions of analysis, planning, implementation, and control.
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The marketing field offers careers in many roles, suitable to a wide variety of personalities from analytical to creative. This course will provide an exploration of the newest skills needed and the emerging...
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The marketing field offers careers in many roles, suitable to a wide variety of personalities from analytical to creative. This course will provide an exploration of the newest skills needed and the emerging locales where marketing practitioners will thrive.
The marketing field offers careers in many roles, suitable to a wide variety of personalities from analytical to creative. This course will provide an exploration of the newest skills needed and the emerging locales where marketing practitioners will thrive.
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Produced by: Ed4Online
Control is the organizational process that creates standards towards achieving company goals, compares the actual company performance to the standards, and then takes action to correct deviation from the...
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Control is the organizational process that creates standards towards achieving company goals, compares the actual company performance to the standards, and then takes action to correct deviation from the standards to restore performance. Bureaucratic control is top-down control where managers influence employee behaviors by rewarding or punishing them. Objective control is the use of observable measures to assess work performance and influence behavior. Normative controls occur when everyone in the company shares the same values and beliefs to guide their behavior and decisions. Concertive Control is based on beliefs that are shaped and negotiated in each work group. Self-control occurs when people control their own behavior. An important part of the management process is setting standards, monitoring performance towards the standards, and taking action when there is a gap between the two. This course discusses several types of control used within organizations.
Control is the organizational process that creates standards towards achieving company goals, compares the actual company performance to the standards, and then takes action to correct deviation from the standards to restore performance. Bureaucratic control is top-down control where managers influence employee behaviors by rewarding or punishing them. Objective control is the use of observable measures to assess work performance and influence behavior. Normative controls occur when everyone in the company shares the same values and beliefs to guide their behavior and decisions. Concertive Control is based on beliefs that are shaped and negotiated in each work group. Self-control occurs when people control their own behavior. An important part of the management process is setting standards, monitoring performance towards the standards, and taking action when there is a gap between the two. This course discusses several types of control used within organizations.
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Project management is the planning, organizing, directing, and controlling of company resources in the short-term with the purpose of completing specific goals. While there are a number of available methods,...
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Project management is the planning, organizing, directing, and controlling of company resources in the short-term with the purpose of completing specific goals. While there are a number of available methods, careful consideration should always be given to the "big picture" project objectives, timeline, cost, and the roles and responsibilities of participants and stakeholders. This course will discuss the basics of project management from the initiation process through execution and project closure.
Project management is the planning, organizing, directing, and controlling of company resources in the short-term with the purpose of completing specific goals. While there are a number of available methods, careful consideration should always be given to the "big picture" project objectives, timeline, cost, and the roles and responsibilities of participants and stakeholders. This course will discuss the basics of project management from the initiation process through execution and project closure.
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Produced by: Ed4Online